Major description
Today’s world is truly global: smartphones are designed in California, assembled in Asia and sold in Europe. When young entrepreneurs found their start-ups, they usually think of expanding into the international markets. People order cheap items from far-Eastern shopping platforms and in a short time their goods are delivered to their households. All these examples are realizations of global trade or, in other words, conducting business across borders in a multicultural environment.
Today’s companies – no matter their industry, scale, or organizational structure – operate within a highly connected global marketplace (even if it happens behind the scenes). It is often said that expanding overseas is the true proving ground for a company, demanding flexibility across varying consumer bases and regulatory landscapes. Businesses cross borders to grow their reach, acquire new audiences, and streamline operations. Mastering the art of global management is more than just an organizational objective: it is a deeply rewarding career path that enables significant personal and professional development worldwide.
Our International Business programme equips you with essential expertise: you will discover how to effectively steer through the intricacies of worldwide commerce, from drafting initial market strategies to executing complete cross-border expansions. By participating in this program, you will acquire the tools necessary to transform a domestic concept into a quantifiable worldwide triumph.
Throughout your academic journey, you will interact with industry professionals possessing deep backgrounds in multinational firms and cross-border trade across diverse sectors. Our faculty members are enthusiastic about global commerce and are eager to pass on their cross-cultural insights and practical expertise to you.
As a student of International Business you will learn how to:
- Define the strategy, scope and business justification for entering foreign markets (in other words: pitch your global expansion idea)
- Develop the operational plan and the financial framework in order to successfully manage a multinational enterprise
- Analyse the international business environment with the use of modern business tools
- Choose the most suitable market entry strategy
- Overcome the cultural and legal barriers at various stages of international negotiations
- Manage and motivate multicultural teams in a dynamic, globalized setting
Examples of courses:
- Foreign trade in Central Europe
- Legal conditions for international exchange
- Institutional support for foreign trade
- Customs in foreign trade
- Technology and organization of foreign trade
- Negotiations in foreign trade
- International settlementsTransport and forwarding services for foreign trade
Ways to study
The classes take place on three days of the week – Monday to Wednesday.
The classes take place on every other weekend.
Online classes are conducted remotely (via the Internet). Only two mandatory on-campus teaching sessions and selected examinations during the semester are required at the University (from Friday to Sunday).
Gallery
In every one of my students I see a future Manager. That is why I attach so much value to work based on proven business models. The Case Studies system used by us teaches analytical thinking. I care that my students are able to draw conclusions independently and usethem in developing effective management strategies.
DSc Wiesław Czyżowicz, UAB Associate Professor,
Check what your studies will look like
We cooperate with…
Pomorski Employers together with the University of Business and Administration implement measures to help connect the scientific activities of business, such as the organization of conferences, seminars and student placements.
Dr. Zbigniew Canowiecki
Chair of the Pomorski Employers Organization
More information
- Pracodawcy Pomorza
The Pomorski Organization of Employers
- Perfect Consulting
training, coaching
- Polpharma S.A.
a medicine factory
- Federal Mogul Bimet
car manufacture incl. Audi, Alfa Romeo
- Infobrokering
marketing solutions for business
Our students are well prepared to work in international companies and national companies which are connected with foreign markets.
- sales departments
- marketing departments
- quality control departments
- logistic centres
- financial centres
You can choose one additional language.
- English – A1 or B2 level
- Spanish – A1 level
- Russian – A1 level
- German – A1 level
Frequently asked questions
The documents from the candidates for both full-time and part-time, Bachelor, Master and uniform Master studies for winter semester enrollment are accepted by the Department of Recruitment from March to 30th September On all majors apply both the limited places and submission order.
The matura exam score or the selected courses is not the deciding factor for enrollment in the Bachelor studies. Only the matura certificate is needed to enroll. The deciding factor is the submission order. The candidates are excepted to register on-line and submit all documents.
Poland follows the Bologna system which means that all alumni of Bachelor or uniform Master studies are allowed to enroll in any Master major without making up for the program differences. The deciding factor in enrollment in the Master studies is also the submission order and submission of all documents.
Please send the payment to your individual account number generated during registration. The recruitment fee (entry fee) is not refundable in the event of withdrawal from studies.
The admission documents (generated and signed after registration in the candidate’s account) must be submitted to the Admissions Office in person or sent by regular mail.
In this case, the diploma of graduation is issued in English, as the entire course of study is conducted in English. The English-language studies at WSAiB are priced the same as the traditional Management studies conducted in Polish.